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Plummer, Joseph T.
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PLUMMER, JOSEPH T.
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Briggs, Rex
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Burnett, Leo
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Journal of advertising research
10
Journal of Advertising Research
4
Journal of marketing
2
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
1
Journal of marketing research : JMR
1
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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OLC EcoSci
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1
Leo Burnett life style research : wie sie funktioniert, was sie ist und weshalb sie entwickelt wurde
Plummer, Joseph T.
- In:
Zeitschrift für Markt-, Meinungs- und …
23/24
(
1980/1981
),
pp. 5253-5260
Persistent link: https://www.econbiz.de/10002650651
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2
The consept and application of life style segmentation
Plummer, Joseph T.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 33-37
Persistent link: https://www.econbiz.de/10002650659
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3
Life style patterns and commercial bank credit card usage
Plummer, Joseph T.
- In:
Journal of marketing
35
(
1971
)
2
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002650667
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4
Life style, social, and economic trends influencing consumer satisfaction
Plummer, Joseph T.
- In:
Conceptualization and measurement of consumer …
,
(pp. 382-408)
.
1977
Persistent link: https://www.econbiz.de/10002650676
Saved in:
5
Advertising in Black and White
Schlinger, Mary Jane
;
Plummer, Joseph T.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 149-153
Persistent link: https://www.econbiz.de/10002783217
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6
EDITORIAL What Do People Do with Advertising? The Critical Question
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10007378759
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7
EDITORIAL - Up Close and Personal: The Value of Ethnography
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
3
,
pp. 245
Persistent link: https://www.econbiz.de/10007390441
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8
Editorial: The Fragile Nature of Corporate Reputation
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 289
Persistent link: https://www.econbiz.de/10006499581
Saved in:
9
Editorial: Why Look into Media Planning?
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10006499611
Saved in:
10
Editorial: To Our Readers and Supporters from the New Editor
Plummer, Joseph T.
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 223-224
Persistent link: https://www.econbiz.de/10006503571
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