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Bergler, Reinhold - In: Marktpsychologie, (pp. 11-142). 1972

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Berndt, Hermann - In: Marketing : ZFP ; journal of research and management 6 (1984) 3, pp. 181-188

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Ahtola, Olli T.; Cohen, Joel B. - In: Proceedings of the Business and Economic Statistics … (1975), pp. 127-131

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Aigner, Dennis J.; Lillard, Lee A. - In: Journal of business & economic statistics : JBES ; a … 2 (1984) 1, pp. 21-39

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Hair, Joseph Franklin; Anderson, Rolph E. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 423-428

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Suhr, Werner - In: Markenartikel : das Magazin für Markenführung 22 (1960) 3, pp. 138-147

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Hirschman, Elizabeth C. - In: Journal of business research : JBR 12 (1984) 1, pp. 115-136

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Horowitz, Ann R. - In: Proceedings of the Business and Economic Statistics … (1972), pp. 135-142

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Tölle, Klaus; Hofacker, Thomas; Kaas, Klaus P. - In: Marketing : ZFP ; journal of research and management 3 (1981) 1, pp. 47-50

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Waterschoot, W. van - 1980

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