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Minneman, Edwin - In: Proceedings of the ... National Conference of the … 44 (1961), pp. 355-362

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Moore, William L. - In: Journal of business research : JBR 10 (1982) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10003634361

Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308

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Müller-Hedrich, Bernd W. - In: Der Betriebswirt : Management in Wissenschaft und Praxis 18 (1977) 5, pp. 153-154

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Napier, James Patton - 1966

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Newlands, Margot - In: The Marketing of industrial products : Ed. by Aubrey Wilson, (pp. 39-56). 1966

Persistent link: https://www.econbiz.de/10003640318

Ohr, Renate - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 14 (1985) 1, pp. 27-30

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Onkvisit, Sak; Shaw, John J. - In: The Columbia journal of world business : publ. … 18 (1983) 3, pp. 73-79

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Parsons, Leonard J. - In: Management science : journal of the Institute of … 20 (1974) 6, pp. 938-947

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Pinnekamp, H. -J. - In: Neue Betriebswirtschaft : NB ; Zeitschr. für Studium … 33 (1980) 11, pp. 665-672

Persistent link: https://www.econbiz.de/10003652065