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Aggregate images of American and Japanese products: implications on international marketing
Narayana, Chem L. - In: The Columbia journal of world business : publ. … 16 (1981) 2, pp. 31-35
Persistent link: https://www.econbiz.de/10003638780
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Image studies in industrial marketing
Bos, H. L.; Arnott, M. - In: ESOMAR WAPOR congress : [papers, (pp. 277-291). 1967
Persistent link: https://www.econbiz.de/10003473675
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Berufsbild Marktforscher : das Image der Markt- und Meinungsforschung in Deutschland
Woll, Erika - 1991
Persistent link: https://www.econbiz.de/10004111445
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Le marketing a l'Européenne : a la conquête des marchés ; [concepts, techniques, plans, structures]
Nepveu-Nivelle, Frédéric - 1969 - 3. ed., augmentée
Persistent link: https://www.econbiz.de/10000317619
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Meinungsumfragen für die Planung [Interview]
Wyss, Werner - In: IO-Management-Zeitschrift 51 (1982) 5, pp. 10-14
Persistent link: https://www.econbiz.de/10003717030
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Techniques modernes dʹexpansion des ventes dans lʹindustrie
Nepveu-Nivelle, F. - 1962
Persistent link: https://www.econbiz.de/10003639294
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How much of your industrial client's needs do you really know when undertaking market research for him?
Pavageau, Ph. - In: Esomar congress (1972), pp. 349-363
Persistent link: https://www.econbiz.de/10003649037
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Increasing the effectiveness of the marketing effort
Rich, Stuart U. - In: Oregon business review 24 (1965) 3, pp. 1-7
Persistent link: https://www.econbiz.de/10002681645