Increasing the effectiveness of the marketing effort
Stuart U. Rich
| Year of publication: |
1965
|
|---|---|
| Authors: | Rich, Stuart U. |
| Published in: |
Oregon business review. - Eugene, Or., ISSN 0030-4638, ZDB-ID 417368-5. - Vol. 24.1965, 3, p. 1-7
|
| Subject: | Absatz | Marktforschung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | The article is based on a speech given by Professor Rich at the seventh Annual Business Conference of the University of Oregon on February 3,1965, at Portland, Oregon |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002681645