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Das aktuelle Stichwort - Die Wirkung der Reputation am Beispiel von Business-to-Business Märkten.
Saab, Samy - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 34 (2005) 5, pp. 283-285
Persistent link: https://www.econbiz.de/10007437146
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Implementation of Key Account Management: Who, why, and how?
Wengler, Stefan; Ehret, Michael; Saab, Samy - In: Industrial marketing management : the international … 35 (2006) 1, pp. 103
Persistent link: https://www.econbiz.de/10006229609
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Implementation of Key Account Management: Who, why, and how?
Wengler, Stefan; Ehret, Michael; Saab, Samy - In: Industrial marketing management : the international … 35 (2006) 1, pp. 103
Persistent link: https://www.econbiz.de/10006229805
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The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Geiger, Ingmar; Durand, Aurélia; Saab, Samy; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10009830718
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CASE: Managing key account disruption in the logistics industry
Wernicke, Carolin; Saab, Samy; Kleinaltenkamp, Michael - In: jbm - Journal of Business Market Management 7 (2014) 3, pp. 406-413
Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.
Persistent link: https://www.econbiz.de/10010961602