Leistungslehre und Service-Dominant Logic for Marketing : ein kritischer Vergleich
Year of publication: |
2008
|
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Authors: | Saab, Samy |
Published in: |
Neue Herausforderungen an das Dienstleistungsmarketing. - Wiesbaden : Betriebswirtschaftlicher Verl. Gabler, ISBN 3-8349-0891-6. - 2008, p. 217-238
|
Subject: | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic |
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