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Can advertising and media planning be improved by the use single-source data?
Minter, Christopher - In: Esomar congress (1970), pp. 417-447
Persistent link: https://www.econbiz.de/10003633546
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Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter - In: Esomar congress (1970), pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
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Operational research applied to media planning : Seminary, 19/21 October 196?
1967
Persistent link: https://www.econbiz.de/10003645350
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Zielorientierte Werbeplanung - ein Stück Marketingpraxis
Berghäuser, Bernt - In: Von der Marketing-Strategie zur Planung des …, (pp. 19-29). 1984
Persistent link: https://www.econbiz.de/10003489160
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Verbrauchsforschung und Werbeplanung [1953]
Bergler, Georg - In: Beiträge zur Absatz- und Verbrauchsforschung, (pp. 247-257). 1957
Persistent link: https://www.econbiz.de/10003489808
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The choice of media
Bertier, P.; Marc, Marcel - In: ESOMAR WAPOR congress : [papers, (pp. 715-737). 1967
Persistent link: https://www.econbiz.de/10003490927
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La méthode electre II : une application au media-planning ; the electre II method, an application to media planning
Roy, B.; Bertier, P. - In: Operational research : OR ; proceedings of the IFORS … (1973), pp. 291-302
Persistent link: https://www.econbiz.de/10003490937
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Reflexions on the concept of a general marketing model
Bertier, Patrice - In: European marketing research review 4 (1969) 2, pp. 75-96
Persistent link: https://www.econbiz.de/10003490947
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Die Werbeträger-Analyse in der Werbeplanung
Alpers, Heinz L. - In: Der Marktforscher : Marktforschung, Absatzforschung, … 3 (1959), pp. 94-96
Persistent link: https://www.econbiz.de/10003467881
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Media selection by mean-variance analysis
Kluyver, C. A. de - In: European journal of operational research : EJOR 5 (1980) 2, pp. 112-117
Persistent link: https://www.econbiz.de/10003604034