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Entrepreneurial Marketing and University Education

Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - In: Handbook of Research in Entrepreneurship Education, Volume 1

This authoritative and comprehensive Handbook showcases the nature and benefits of the new wave in entrepreneurship education emerging as a result of revised academic programmes developed to reflect new forms of entrepreneurship.

Persistent link: https://www.econbiz.de/10011175107

A value creation view of opportunity recognition processes

Hills, Gerald E.; Hansen, David J.; Hultman, Claes M. - In: International journal of entrepreneurship and small business 2 (2005) 4, pp. 404-417

Persistent link: https://www.econbiz.de/10006015494

Entrepreneurship education in the United States

Hills, Gerald E. - In: Betriebswirtschaftslehre mittelständischer Unternehmen …, (pp. 782-795). 1984

Persistent link: https://www.econbiz.de/10003578233

A dynamic perspective on entrepreneurship, leadership and management as a proper mix for growth

Bjerke, Bjoern; Hultman, Claes M. - In: International journal of innovation and learning : IJIL 1 (2003-04) 1, pp. 72-83

Persistent link: https://www.econbiz.de/10006024930

Consumerism: A perspective for business

Cravens, David W.; Hills, Gerald E. - In: Business Horizons 13 (1970) 4, pp. 21-28

Persistent link: https://www.econbiz.de/10005354453

Entrepreneurship and new firm development: A definitional introduction

Stearns, Timothy M.; Hills, Gerald E. - In: Journal of Business Research 36 (1996) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10005466081

Variations in University entrepreneurship education: An empirical study of an evolving field

Hills, Gerald E. - In: Journal of Business Venturing 3 (1988) 2, pp. 109-122

Persistent link: https://www.econbiz.de/10005235615

Consumerism : a perspective for business

Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28

Persistent link: https://www.econbiz.de/10002037981

Measurement issues in studying marketing and the quality of life

Cravens, David W.; Hills, Gerald E. - In: Marketing and the quality of life, (pp. 51-60). 1978

Persistent link: https://www.econbiz.de/10002038075

Black consumer perceptions of food store attributes

Hills, Gerald E.; Granbois, Donald H.; Patterson, James M. - In: Journal of marketing 37 (1973) 2, pp. 47-57

Persistent link: https://www.econbiz.de/10002833041