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Understanding the mechanism and determinants of compromise effects

Sheng, Shibin; Parker, Andrew M.; Nakamoto, Kent - In: Psychology & marketing 22 (2005) 7, pp. 591

Persistent link: https://www.econbiz.de/10006959521

Network-based market knowledge and product innovativeness

Bao, Yongchuan; Sheng, Shibin; Zhou, Kevin - In: Marketing Letters 23 (2012) 1, pp. 309-324

Persistent link: https://www.econbiz.de/10010867898

NPD speed vs. innovativeness: The contingent impact of institutional and market environments

Sheng, Shibin; Zhou, Kevin Zheng; Lessassy, Leopold - In: Journal of Business Research 66 (2013) 11, pp. 2355-2362

Whereas new product development (NPD) speed and product innovativeness are two critical strategic determinants of firm performance, previous studies show inconclusive findings about their effects. Drawing on institutional and contingency perspectives, this study elucidates value appropriation...

Persistent link: https://www.econbiz.de/10010869697

Do exchange hazards always foster relational governance? An empirical test of the role of communication

Sheng, Shibin; Brown, James R.; Nicholson, Carolyn Y.; … - In: International journal of research in marketing : IJRM ; … 23 (2006) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10006157557

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin - In: Journal of business research : JBR 64 (2011) 2, pp. 220-227

Persistent link: https://www.econbiz.de/10008769021

Emotional Intelligence in Marketing Exchanges

Kidwell, Blair; Hardesty, David M; Murtha, Brian R; … - In: Journal of marketing 75 (2011) 1, pp. 78-96

Persistent link: https://www.econbiz.de/10008818781

The Effects of Business and Political Ties on Firm Performance: Evidence from China

Sheng, Shibin; Zheng Zhou, Kevin; Juan Li, Julie - In: Journal of marketing 75 (2011) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10008818786

Partitioning or bundling? Perceived fairness of the surcharge makes a difference

Sheng, Shibin; Bao, Yeqing; Pan, Yue - In: Psychology & marketing 24 (2007) 12, pp. 1025-1042

Persistent link: https://www.econbiz.de/10007876387

Parental style and adolescent influence in family consumption decisions: An integrative approach

Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of business research : JBR 60 (2007) 7, pp. 672-680

Persistent link: https://www.econbiz.de/10007734925

Assessing quality perception of private labels: intransient cues and consumer characteristics

Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, David - In: The journal of consumer marketing 28 (2011) 6, pp. 448-459

Persistent link: https://www.econbiz.de/10009965465