The effects of price discount and product complementarity on consumer evaluations of bundle components
Year of publication: |
2007
|
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Authors: | Sheng, Shibin ; Parker, Andrew M. ; Nakamoto, Kent |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 15.2007, 1, p. 53-64
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Subject: | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Theorie | Theory |
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