Vargo, Stephen L.; Akaka, Melissa Archpru - In: Service Science 1 (2009) 1, pp. 32-41
Service science is an emerging discipline concerned with the evolution, interaction, and reciprocal cocreation of value among service systems (Maglio and Spohrer [Maglio, P. P., J. Spohrer. 2008. Fundamentals of Service Science. <i>Journal of the Academy of Marketing Science</i> <b>36</b>(1) 18-20.]; Spohrer...