Attraction models are very popular in marketing research for studying the effects of marketing instruments on market shares. However so far the marketing literature only considers attraction models with certain functional forms that exclude threshold or saturation effects on attraction values....

Results on cross category effects obtained by explanatory market basket analyses may be biased as studies typically investigate only a small fraction of the retail assortment (Chib et al. in Advances in econometrics, vol 16. Econometric models in marketing. JAI, Amsterdam, pp 57–92, <CitationRef CitationID="CR11">2002</CitationRef>). We...</citationref>