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The Hot Seat: Profiling the Marketing Department Chair

Aggarwal, Praveen; Rochford, Linda; Vaidyanathan, Rajiv - In: Journal of marketing education : JME 31 (2009) 1, pp. 40-51

Persistent link: https://www.econbiz.de/10008226929

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Aggarwal, Praveen; Vaidyanathan, Rajiv; Rochford, Linda - In: Journal of marketing education : JME 29 (2007) 3, pp. 223-233

Persistent link: https://www.econbiz.de/10007877142

An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance

Vaidyanathan, Rajiv; Rochford, Linda - In: Journal of education for business 73 (1998) 3, pp. 144-149

Persistent link: https://www.econbiz.de/10006419957

Managerial and Public Attitudes Toward Ethics in Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of Business Ethics 109 (2012) 4, pp. 463-481

This research updates and significantly extends Akaah and Riordon’s (J Market Res 26:112–120, <CitationRef CitationID="CR3">1989</CitationRef>) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research...</citationref>

Persistent link: https://www.econbiz.de/10010989814

Who is the fairest of them all? An attributional approach to price fairness perceptions

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 56 (2003) 6, pp. 453-464

Persistent link: https://www.econbiz.de/10006721107

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10008259748

Managerial and Public Attitudes Toward Ethics in Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-482

Persistent link: https://www.econbiz.de/10010019010

Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements

Aggarwal, Praveen; Vaidyanathan, Rajiv - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 157-178

Persistent link: https://www.econbiz.de/10006969531

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of marketing communications 11 (2005) 4, pp. 231-246

Persistent link: https://www.econbiz.de/10008116048

Perceived effectiveness of recommendation agent routines: search vs. experience goods

Aggarwal, Praveen; Vaidyanathan, Rajiv - In: International journal of internet marketing and … 2 (2005) 1-2, pp. 38-55

Persistent link: https://www.econbiz.de/10008116307