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C.E.P.R. Discussion Papers
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Agricultural and Applied Economics Association - AAEA
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EconWPA
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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Center for Tobacco Control Research and Education, UC San Francisco
8
Økonomisk institutt, Universitetet i Oslo
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Marketing Science
75
Markenartikel : das Magazin für Markenführung
38
MPRA Paper
35
Jahrbuch der Absatz- und Verbrauchsforschung
31
Journal of marketing
31
Esomar congress
30
International advertising and marketing
30
CEPR Discussion Papers
25
Journal of advertising research
25
Management Science
21
Die Anzeige : d. Fachzeitschr. für Werbung
19
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
18
Betriebs-Berater : BB
17
Handbuch des Werbeleiters
17
Journal of marketing research : JMR
17
Absatzwirtschaft
15
Economics Papers from University Paris Dauphine
15
Kleiner Almanach der Marktforschung
15
Werbung im Ausland : Geschäftspraktische Hinweise zur werberischen Erschließung ausländischer Märkte
15
Business horizons
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing : ZFP ; journal of research and management
14
ERIM Report Series Research in Management
13
Journal of Business Research
12
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
12
The American economic review
12
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
11
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
11
Marketing Letters
11
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
11
The journal of industrial economics
11
International Journal of the Economics of Business
10
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium u. Weiterbildung
10
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Werbung im Wandel : 1945 - 1995 ; eine Sammlung von werbefachlichen Texten
10
Antitrust law & economics review
9
International Journal of Industrial Organization
9
Journal of Business Ethics
9
Quantitative Marketing and Economics
9
Betriebswirtschaftliche Forschung und Praxis : BFuP
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ECONIS (ZBW)
1,594
RePEc
793
USB Cologne (EcoSocSci)
456
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1
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
Persistent link: https://www.econbiz.de/10004920275
Saved in:
2
Advertising
, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A.
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10004351529
Saved in:
3
Advertising
and sales promotion strategy
Tellis, Gerard J.
-
1998
Persistent link: https://www.econbiz.de/10004359537
Saved in:
4
Erlaubtes und Unerlaubtes in der Verkaufsförderung und in der
Werbung
von A - Z
Francke, Lothar
-
1987
-
Stand: 1. September 1987
Persistent link: https://www.econbiz.de/10004602685
Saved in:
5
Advertising
and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
1998
-
4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
Saved in:
6
Kaufsignale : die optische Sprache am Verkaufspunkt
Scheuren, Wolfgang
-
1979
Persistent link: https://www.econbiz.de/10004683363
Saved in:
7
PROMOTION : A GUIDE TO EFFECTIVE PROMOTIONAL PLANNING, STRATEGIES, AND EXECUTIONS
AILLONI-CHARAS, DAN
-
1984
Persistent link: https://www.econbiz.de/10004050875
Saved in:
8
Werbewirkung
, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
9
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
Saved in:
10
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
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