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Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
Hedgcock, William; Rao, Akshay R.; Chen, Haipeng (Allan) - In: Journal of marketing research : JMR 46 (2009) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10008254309
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Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10008165069
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Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10008165070
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Close Encounters of Two Kinds: False Alarms and Dashed Hopes - Always deliver had news before good news.
Chen, Haipeng; Rao, Akshay R. - In: Marketing science : the marketing journal of the … 21 (2002) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10006894409
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E DECISIONS AND FORECASTING - Close encounters of two kinds: False alarms and dashed hopes Ea: 130
Chen, Haipeng; Rao, Akshay R. - In: Operations research, Management science : OR MS ; the … 43 (2003) 4, pp. 433-434
Persistent link: https://www.econbiz.de/10006505905
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When Two Plus Two Is Not Equal to Four: Errors In Processing Multiple Percentage Changes
Chen, Haipeng; Rao, Akshay R. - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 327-340
Persistent link: https://www.econbiz.de/10007861085
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Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Malkoc, Selin A.; Hedgcock, William; Hoeffler, Steve - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10010134499
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The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review
Rao, Akshay R.; Monroe, Kent B. - 1989
Persistent link: https://www.econbiz.de/10004197358
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Causes and Consequences of Price Premiums
Rao, Akshay R.; Monroe, Kent B. - In: The journal of business : B 69 (1996) 4, pp. 511-536
Persistent link: https://www.econbiz.de/10007321670
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No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
Kirmani, Amna; Rao, Akshay R. - In: Journal of marketing 64 (2000) 2, pp. 66-79
Persistent link: https://www.econbiz.de/10005959604