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1
No tale, no sale: a novel approach to marketing communication
Patterson, Anthony
;
Brown, Stephen
- In:
The marketing review
5
(
2005
)
4
,
pp. 315-328
Persistent link: https://www.econbiz.de/10006012455
Saved in:
2
Selling stories: Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-557
Persistent link: https://www.econbiz.de/10008416426
Saved in:
3
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008416576
Saved in:
4
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10007605634
Saved in:
5
Casting a Critical "I" Over Caffrey's Irish Ale: Strong Words, Softly Spoken
Patterson, Anthony
;
Brown, Stephen
;
Stevens, Lorna
; …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 733-748
Persistent link: https://www.econbiz.de/10006991406
Saved in:
6
Trade softly because you trade on my dreams: A paradisal prolegomenon
Brown, Stephen
;
Patterson, Anthony
- In:
Marketing intelligence & planning
18
(
2000
)
6-7
,
pp. 316-320
Persistent link: https://www.econbiz.de/10006981570
Saved in:
7
Knick-knack Paddy-whack, Give a Pub a Theme
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
16
(
2000
)
6
,
pp. 647-662
Persistent link: https://www.econbiz.de/10006983539
Saved in:
8
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5-6
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008310592
Saved in:
9
Effects of moving environments on the physical demands of heavy materials handling operators
Matthews, Julie D.
;
Mackinnon, Scott N.
;
Albert, Wayne J.
; …
- In:
International journal of industrial ergonomics : IE
37
(
2007
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10007391752
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10
A Speeddating Story: The Lover's Guide to Marketing Excellence
Patterson, Anthony
;
Hodgson, Julia
- In:
Journal of marketing management : MM
22
(
2006
)
5-6
,
pp. 455-472
Persistent link: https://www.econbiz.de/10007294947
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