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The roles of message content, product risk, and communication modality in determining consumer response to advertsing

Darley, William K. - 1987

Persistent link: https://www.econbiz.de/10004143453

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - In: Marketing Science 26 (2007) 6, pp. 819-833

Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Persistent link: https://www.econbiz.de/10008787583

Store-choice behavior for pre-owned merchandise

Darley, William K.; Lim, Jeen-Su - In: Journal of Business Research 27 (1993) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10005473635

The Relationship of Antecedents of Search and Self-Esteem to Adolescent Search Effort and Perceived Product Knowledge

Darley, William K. - In: Psychology & marketing 16 (1999) 5, pp. 409-428

Persistent link: https://www.econbiz.de/10006988189

Assessing Demand Artifacts in Consumer Research: An Alternative Perspective

Darley, William K.; Lim, Jeen-Su - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 489-495

Persistent link: https://www.econbiz.de/10006687936

Store-Choice Behavior for Pre-Owned Merchandise

Darley, William K.; Lim, Jeen-Su - In: Journal of business research : JBR 27 (1993) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10006746731

Public policy challenges and implications of the Internet and the emerging e-commerce for sub-Saharan Africa: A business perspective

Darley, William K. - In: Information technology for development : an internat. … 10 (2003) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10008215285

Guest editorial: The interaction of online technology on the consumer shopping experience

Darley, William K.; Blankson, Charles; Luethge, Denise J. - In: Psychology & marketing 27 (2010) 2, pp. 91-94

Persistent link: https://www.econbiz.de/10008353204

Exploring the relationship of perceived automotive salesperson attributes, customer satisfaction and intentions to automotive service department patronage: The moderating role of c...

Darley, William K.; Luethge, Denise J.; Thatte, Ashish - In: Journal of retailing and consumer services 15 (2008) 6, pp. 469-479

Persistent link: https://www.econbiz.de/10008087789

African culture and business markets: implications for marketing practices

Darley, William K.; Blankson, Charles - In: The journal of business & industrial marketing 23 (2008) 6, pp. 374-383

Persistent link: https://www.econbiz.de/10008087939