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Factors affecting attitudes toward private labels and promoted brands

Liu, Tsung-Chi; Wang, Chung-Yu - In: Journal of marketing management : MM 24 (2008) 3, pp. 283-299

Persistent link: https://www.econbiz.de/10008416663

Factors affecting attitudes toward private labels and promoted brands

Liu, Tsung-Chi; Wang, Chung-Yu - In: Journal of marketing management : MM 24 (2008) 3-4, pp. 283-298

Persistent link: https://www.econbiz.de/10008058201

Cross-buying evaluations in the retail banking industry

Liu, Tsung-Chi; Wu, Li-Wei - In: The service industries journal 29 (2009) 7, pp. 903-922

Persistent link: https://www.econbiz.de/10008275435

Relationship quality and cross-buying in varying levels of category similarity and complexity

Liu, Tsung-Chi; Wu, Li-Wei - In: Total quality management & business excellence : an … 19 (2008) 5-6, pp. 493-512

Persistent link: https://www.econbiz.de/10008073414

Relationship quality and cross-buying in varying levels of category similarity and complexity

Liu, Tsung-Chi; Wu, Li-Wei - In: Total quality management & business excellence : an … 19 (2008) 5, pp. 493-512

Persistent link: https://www.econbiz.de/10008044714

Satisfaction and zone of tolerance: the moderating roles of elaboration and loyalty programs

Wu, Li-Wei; Wang, Chung-Yu - In: Managing service quality : MSQ ; an international journal 22 (2012) 1, pp. 38-58

Persistent link: https://www.econbiz.de/10009823130

Customer loyalty and the role of relationship length

Wang, Chung-Yu; Wu, Li-Wei - In: Managing service quality : MSQ ; an international journal 22 (2012) 1, pp. 58-75

Persistent link: https://www.econbiz.de/10009823131

Reference Effects on Revisit Intention: Involvement as a Moderator

Wang, Chung-Yu; Wu, Li-Wei - In: Journal of travel and tourism marketing 28 (2011) 8, pp. 817-828

Persistent link: https://www.econbiz.de/10009798809

Cross-buying evaluations in the retail banking industry

Liu, Tsung-Chi; Wu, Li-Wei - In: The Service Industries Journal 29 (2009) 7, pp. 903-922

Is a customer’s past purchase experience of traditional banking products applicable to the continuing purchase of insurance and investment products at a bank branch? Are service attributes used with similar extensions evaluated differently from when used with dissimilar extensions? In response...

Persistent link: https://www.econbiz.de/10010621069

Cross-buying evaluations in the retail banking industry

Liu, Tsung-Chi; Wu, Li-Wei - In: The service industries journal 29 (2009) 7-8, pp. 903-922

Persistent link: https://www.econbiz.de/10008286041