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Informationen aus Wissenschaft und Praxis - Internet-basierter Handel: Potentiale und Anforderungen

Kenning, P.; Uthmann, Ch v. - In: Die Betriebswirtschaft : DBW 59 (1999) 6, pp. 860-861

Persistent link: https://www.econbiz.de/10006840469

What do people know about the economy? A test of minimal economic knowledge in Germany

Wobker, Inga; Lehmann-Waffenschmidt, Marco; Kenning, Peter - Fakultät Wirtschaftswissenschaften, Technische … - 2012

This research evaluates Minimal Economic Knowledge (MEK) in Germany - that is, basic knowledge of economic facts, concepts, and causal relationships needed for understanding and successfully participating in the economy. It is addressed to gain an understanding of the level of Minimal Economic...

Persistent link: https://www.econbiz.de/10010956997

Differences in consumer price knowledge between Germany and Finland

Aalto-Setälä, Ville; Evanschitzky, Heiner; Kenning, Peter - In: The international review of retail, distribution and … 16 (2006) 5, pp. 591

Persistent link: https://www.econbiz.de/10007386178

Bücher - Markenmanagement im Handel

Ahlert, Dieter; Kenning, Peter; Schneider, Dirk; Sattler, H. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002), pp. 204

Persistent link: https://www.econbiz.de/10006695747

Das aktuelle Stichwort - Self-Service Technologies

Hubert, Marco; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 6, pp. 319-321

Persistent link: https://www.econbiz.de/10008271794

Das aktuelle Stichwort: Brand Communities

Hellmann, Kai-Uwe; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 11, pp. 609-611

Persistent link: https://www.econbiz.de/10008150111

Abhandlungen - Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?

Haas, Alexander; Kenning, Peter - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 193-204

Persistent link: https://www.econbiz.de/10008151870

DBW-Dokumentation

Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: Die Betriebswirtschaft : DBW 70 (2010) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10008383379

Are There Neural Gender Differences in Online Trust? An fMRI Study on the Perceived Trustworthiness of eBay Offers

Riedl, René; Hubert, Marco; Kenning, Peter - In: Management information systems : mis quarterly 34 (2010) 2, pp. 397-397

Persistent link: https://www.econbiz.de/10008425768

Knowledge management in knowledge-intensive service networks: A strategic management approach

Evanschitzky, Heiner; Ahlert, Dieter; Blaich, G³nther; … - In: Management decision : MD 45 (2007) 2, pp. 265-283

Persistent link: https://www.econbiz.de/10007604924