Das aktuelle Stichwort: Brand Communities
Year of publication: |
2008
|
---|---|
Authors: | Hellmann, Kai-Uwe ; Kenning, Peter |
Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 1202856. - Vol. 37.2008, 11, p. 609-611
|
Saved in:
Saved in favorites
Similar items by person
-
Hellmann, Kai-Uwe, (2008)
-
Hellmann, Kai-Uwe, (2016)
-
S. Ratneshwar & David Glen Mick: Inside consumption. Consumer motives, goals and desires
Hellmann, Kai-Uwe, (2007)
- More ...