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E-consumer and the drive behind customer satisfaction: the Chinese online

Omar, Maktoba - In: International Journal of Economics and Business Research 2 (2010) 3/4, pp. 271-287

internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate …

Persistent link: https://www.econbiz.de/10010669637

Business use of branding strategies for e-commerce benefits

Onojaefe, Darlington Peter - 2008

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

Persistent link: https://www.econbiz.de/10009447199

Homogenous goods markets: an empirical study of price dispersion on the internet

Warin, Thierry; Leiter, Daniel - In: International Journal of Economics and Business Research 4 (2012) 5, pp. 514-529

This paper presents the results of an empirical study of price dispersion in homogenous goods markets. Modern economic theory suggests that markets will inevitably have information asymmetries resulting in equilibriums with price dispersion even when goods are perfectly homogenous. Earlier...

Persistent link: https://www.econbiz.de/10010669665

Consumer trust and its effect on sustainable e-commerce development in China

Hynes, Niki; Gurau, Calin; Chan, Henry W.K. - In: World Review of Entrepreneurship, Management and … 2 (2006) 1/2, pp. 23-35

Whilst China is the largest single world economy, e-commerce has been relatively slow to develop, especially within … growing all the time and is predicted to be as high as 10%. If only a small percentage of retail sales in China were switched … to e-commerce, the potential market in China is immense. In addition, in terms of international competitiveness, the …

Persistent link: https://www.econbiz.de/10010816969