Understanding Chinese users' preference for domestic over foreign internet services
Year of publication: |
2010
|
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Authors: | Oh, Lih-bin ; Zhang, Yao |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 3, p. 227-243
|
Subject: | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | China |
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