Before the educational organizations are constantly arising questions: "Where can I find willing to learn and ability to pay students? What to teach? How to teach? How to take the money? What kind of advertising do? "Find the answers to these questions can be found in this article.

Owing to the sharp refocus among Taiwanese companies away from a product-centric approach towards a customer-centric approach, many companies have invested heavily in customer relationship management (CRM) systems. The purpose of this paper is to investigate whether such an investment generates...

This study investigates the impact that e-Ioyalty has on the business success of SMEs. E-Loyalty is defined as a customer's favourable attitude towards an on-line business which ultimately culminates in repeat purchasing behaviour. Eight factors (the 8Cs - customisation, contact interactivity,...

Thesis (DBA(DoctorateofBusinessAdministration)--University of South Australia, 2005.

The purpose of this paper is to highlight the importance and complexities of the knowledge transfer process in the provision of effective managed after-sales IT support, when the web is used for service delivery. Design/methodology/approach : The paper features an interpretive case study of a...

The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...

The importance and contribution of the SME sector to the economic growth was frequently stated and discussed. While Bucharest Stock Exchange does not have a dedicated segment for SMEs, we concentrate our attention on this stock exchange, considered to be a frontier emerging market, due to the...

Purpose – The purpose of this research is to examine the role of accounting numbers in one organisation's attempts to enact and calculate customer intimacy, given renewed interest in organisation-customer relationships. Design/methodology/approach – The paper utilises actor-network theory in...

Poland's economic environment has undergone dramatic changes in the last two years. Consequently, companies have become more insecure and experienced an increase in risk to their activities; moreover, consumers have become worried. Poland's sector of banking services has suffered greatly due to...