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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Computer simulation in the analysis of new-product decisions
Kotler, Philip - In: Applications of the sciences in marketing management, (pp. 283-331). 1968
Persistent link: https://www.econbiz.de/10003607058
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Defining the limits of marketing
Kotler, Philip - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
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Von fanatischem Umsatzstreben zu wirkungsvollem Marketing
Kotler, Philip - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1979) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003607069
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A guide to gathering expert estimat : the treatment of unscientific data
Kotler, Philip - In: Business horizons 13 (1970) 5, pp. 79-80
Persistent link: https://www.econbiz.de/10003607073
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Marketing and management science in public sector applications
Kotler, Philip - In: Proceedings of the ... international meeting of the … 20 (1973) 2, pp. 714-721
Persistent link: https://www.econbiz.de/10003607082
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New mathematics for marketing planning
Kotler, Philip - In: New ideas for successful marketing : [National …, (pp. 507-528). 1966
Persistent link: https://www.econbiz.de/10003607101
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Advertising in the nonprofit sector
Kotler, Philip - In: Advertising and society, (pp. 169-189). 1974
Persistent link: https://www.econbiz.de/10002238414
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Atmospherics as a merketing tool
Kotler, Philip - In: Journal of retailing 49 (1973/74) 4, pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
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Behavioral models for analyzing buyers
Kotler, Philip - In: Journal of marketing 29 (1965) 4, pp. 37-45
Persistent link: https://www.econbiz.de/10002238466