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Consumer behaviour in a newer, larger Europe

Enke, Margit; Geigenmüller, Anja; Hauck, Matthias; … - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2005), pp. 28-32

Persistent link: https://www.econbiz.de/10007097370

The role of virtual trade fairs in relationship value creation

Geigenmüller, Anja - In: The journal of business & industrial marketing 25 (2010) 4, pp. 284-293

Persistent link: https://www.econbiz.de/10008406771

Brand equity in B2B services and consequences for the trade show industry

Geigenmüller, Anja; Bettis-Outland, Harriette - In: The journal of business & industrial marketing 27 (2012) 6, pp. 428-436

Persistent link: https://www.econbiz.de/10009998252

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

Leischnig, Alexander; Schwertfeger, Marko; … - In: Journal of retailing and consumer services 18 (2011) 3, pp. 218-224

Persistent link: https://www.econbiz.de/10008995152

Adaptionsbarrieren im Technologietransfer - Begriff, Relevanz und Implikationen für das Marketing

Geigenmüller, Anja; Lingens, Bernhard; Bergmann, Jean … - Fakultät für Wirtschaftswissenschaften, Technische …

Der Erfolg eines Technologietransfers hängt unter anderem von der Bereitschaft und Fähigkeit potenzieller Anwender zur Akzeptanz der zu transferierenden Technologie ab. Während die Literatur dem Prozess des Technologietransfers große Aufmerksamkeit widmet, gibt es vergleichsweise wenige...

Persistent link: https://www.econbiz.de/10010982170

WiSt-Fallstudie - Kennzahlen des Handels für Platzierungs- und Kalkulationsentscheidungen.

Enke, Margit; Arnold, Brit - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 34 (2005) 3, pp. 176

Persistent link: https://www.econbiz.de/10007439598

Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services

Leischnig, Alexander; Geigenmüller, Anja; Enke, Margit - In: Schmalenbach Business Review (sbr) 64 (2012) 1, pp. 44-58

The present study investigates the influence of brand credibility on customers’ repurchase intentions in services. Based on information economics theories, the authors develop and empirically test a model of brand credibility and its effects using structural equation modeling. The results...

Persistent link: https://www.econbiz.de/10010548173

Relationships between engineers and marketers within new product development: An Anglo-German comparison

Shaw, Christopher T.; Shaw, Vivienne; Enke, Margit - In: European journal of marketing : EJM 38 (2004) 5, pp. 694

Persistent link: https://www.econbiz.de/10006080443

Conflict between engineers and marketers: the experience of German engineers

Shaw, Vivienne; Shaw, Christopher T.; Enke, Margit - In: Industrial marketing management : the international … 32 (2003) 6, pp. 489-500

Persistent link: https://www.econbiz.de/10006254222

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

Leischnig, Alexander; Enke, Margit - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1116-1123

Persistent link: https://www.econbiz.de/10009806435