Brand equity in B2B services and consequences for the trade show industry
| Year of publication: |
2012
|
|---|---|
| Authors: | Geigenmüller, Anja ; Bettis-Outland, Harriette |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 6 (27.7.), p. 428-436
|