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Habit : the 95% of behavior ma...
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Unconscious mental processes in consumer choice: Toward a new model of consumer behavior
Martin, Neale
;
Morich, Kyle
- In:
The journal of brand management : an international journal
18
(
2011
)
7
,
pp. 483-506
Persistent link: https://www.econbiz.de/10009014112
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