Habit : the 95% of behavior marketers ignore
Neale Martin
| Year of publication: |
2008 ; 1. print.
|
|---|---|
| Authors: | Martin, Neale |
| Publisher: |
Upper Saddle River, NJ : Financial Times Prentice Hall |
| Subject: | Marketing | Verbraucherverhalten | Gewohnheit | Psychologie | Consumer behavior | Habit | Change (Psychology) | Psychological aspects | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 191 S. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-135795-2 ; 0-13-135795-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913229