Habit : the 95% of behavior marketers ignore
Year of publication: |
2008 ; 1. print.
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Authors: | Martin, Neale |
Publisher: |
Upper Saddle River, NJ : Financial Times Prentice Hall |
Subject: | Marketing | Verbraucherverhalten | Gewohnheit | Psychologie | Consumer behavior | Habit | Change (Psychology) | Psychological aspects | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Handbook of consumer psychology
Haugtvedt, Curtis P., (2008)
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob, (2008)
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Emotion and reason in consumer behavior
Chaudhuri, Arjun, (2006)
- More ...
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Habit : the 95 % of behavior marketers ignore
Martin, Neale, (2008)
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Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale, (2011)
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Unconscious mental processes in consumer choice: Toward a new model of consumer behavior
Martin, Neale, (2011)
- More ...