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Measuring advertising effectiveness. Selected readings
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1
A comparison of consumer expenditures in Quebec and Ontario
Palda, Kristian S.
- In:
The Canadian journal of economics and political science …
33
(
1967
),
pp. 16-26
Persistent link: https://www.econbiz.de/10002605491
Saved in:
2
The hypothesis of a hierarchy of effects : a partial evaluation
Palda, Kristian S.
- In:
Measuring advertising effectiveness. Selected readings
,
(pp. 7-30)
.
1969
Persistent link: https://www.econbiz.de/10002605515
Saved in:
3
The marketing mix and brand quality
Palda, Kristian S.
- In:
Modeling for government and business : essays in honor …
,
(pp. 283-292)
.
1977
Persistent link: https://www.econbiz.de/10002605564
Saved in:
4
The measurement of cumulative advertising effects
Palda, Kristian S.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10002605577
Saved in:
5
Pricing decisions and marketing policy
Palda, Kristian S.
-
1971
Persistent link: https://www.econbiz.de/10000050452
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6
Ceilings on campaign spending : hypothesis and partial test with Canadian data
Palda, K. Filip
;
Palda, Kristian S.
- In:
Public choice
45
(
1985
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10002605474
Saved in:
7
An experimental approach to the pricing of distinctivley new durable products
Palda, Kristian S.
;
Blair, Larry M.
- In:
Applied economics
3
(
1971
)
2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10002605502
Saved in:
8
International comparisons of R&D effort : the case of the Canadian pharmaceutical industry
Palda, Kristian S.
;
Pazderka, Bohumir
- In:
Research policy : policy, management and economic …
11
(
1982
)
4
,
pp. 247-259
Persistent link: https://www.econbiz.de/10002605535
Saved in:
9
A moving cross-section analysis of demand for toothpaste
Palda, Kristian S.
;
Blair, Larry M.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 439-449
Persistent link: https://www.econbiz.de/10002605580
Saved in:
10
Optimierung des Werbeeinsatzes unter Berücksichtigung des "Carry-Over"-Effektes
Palda, Kristian S.
- In:
Marketingentscheidungen
,
(pp. 269-276)
.
1974
Persistent link: https://www.econbiz.de/10002605592
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