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Buying behavior and marketing...
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Wasson, Chester R.
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1
Common sense in sampling
Wasson, Chester R.
- In:
Harvard business review : HBR
41
(
1963
)
1
,
pp. 109-114
Persistent link: https://www.econbiz.de/10002957959
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2
Consumer behavior : a managerial viewpoint
Wasson, Chester R.
-
1975
Persistent link: https://www.econbiz.de/10002957963
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3
Consumer choice processes : search, or automatic response?
Wasson, Chester R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
4
,
pp. 360-373
Persistent link: https://www.econbiz.de/10002957975
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4
How predictable are fashion and other product life cycles?
Wasson, Chester R.
- In:
Journal of marketing
32
(
1968
)
3
,
pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
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5
Is it time to quit thinking of income classes?
Wasson, Chester R.
- In:
Journal of marketing
33
(
1969
)
2
,
pp. 54-57
Persistent link: https://www.econbiz.de/10002958016
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6
What is "new" about a new product?
Wasson, Chester R.
- In:
Journal of marketing
25
(
1960
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10002958064
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7
Cases in product policy, pricing tactics, and competitive strategy
Wasson, Chester R.
-
1972
Persistent link: https://www.econbiz.de/10004746797
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8
The Strategy of marketing research
Wasson, Chester R.
-
1964
Persistent link: https://www.econbiz.de/10002275455
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9
Common sense in sampling
Wasson, Chester R.
-
1970
Persistent link: https://www.econbiz.de/10003660177
Saved in:
10
Dynamic competitive strategy & product life cycles
Wasson, Chester Reynolds
-
1974
Persistent link: https://www.econbiz.de/10000661253
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