Maditinos, Dimitrios I.; Sarigiannidis, Lazaros; … - In: International Journal of Trade and Global Markets 3 (2010) 1, pp. 99-114
This study develops and validates an extended model, to predict and explain consumers' intentions to transact with an internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented TAM of this study, additionally to ease of use and...
