Fluch, Manfred; Rumler, Fabio; Wittenberger, Tina - In: Monetary Policy & the Economy (2010) 3, pp. 59-89
Discount pricing – the strategy of reducing regular prices through quantity, seasonal, cash or promotional discounts, coupons, customer loyalty programs and the like – plays an important role in retail pricing and is widespread business practice in virtually all retail industries in Austria....