Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire

At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies of price evaluation. This procedure is influenced by interest, expertise and experience of children product.

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Year of publication:	2005-03-01
Authors:	Vanhuele, Marc ; Damay, Coralie
Institutions:	HEC Paris (École des Hautes Études Commerciales)
Subject:	child-consumer \| price konwoledge \| memorization and estimation of prices

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Extent:	application/pdf
Series:	Les Cahiers de Recherche.
Type of publication:	Book / Working Paper
Language:	French
Notes:	The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 820 37 pages
Classification:	D11 - Consumer Economics: Theory ; E31 - Price Level; Inflation; Deflation
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005011505