making strategies widely discussed in the literature. Our results reveal that strategy approaches for making profits based on … capabilities and market orientation approaches seem to fair much better. For scholars involved in the teaching of strategy, this …

?lens? is needed that can act as a guiding process for strategy creation and tactical fulfilment. In order to engage and …

operation. Internationalization is considered as a growth strategy in its own right whose successful implementation requires …

There is a well-established line of thinking on strategy and structure in the MNE, beginning with John Stopford … continue to be occasional studies of strategy and structure in the MNE (e.g. Wolf and Egelhoff, 2001), but for the most part …, and studies of the evolution of the MNE. This paper argues that we need to revisit issues of strategy and structure in …

between growth and profitability among gazelle firms pursuing a broad market strategy. A managerial implication of this is … that the growth strategy should be clearly integrated with the general strategic orientation of the firm. …

and discussed across theoretical perspectives in the field of business strategy. A standardised referencing system is … plans. This taxonomy is useful for identifying strategy formation and determining gaps and opportunities. Managers will … strategy formulation, and fosters enhanced strategic analysis. Key benefits to academics are the improved dialogue in strategic …

market. I identified three main types of business strategy: cost-reduction, innovation and quality-enhancement; and four … ‘Life Cycle Model’ with the dynamic concept of strategy. I outline the significant differences in the evolution of strategy … strategy. This matrix is divided into four cells: Effective, Bounded, Conservative, and Impoverished. …