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Les grandes tendances du marketing en période de crise : cas de la grande consommation dans les années 90
Duffas, Marie-Dorothée; Jallat, Frederic - 1994
Persistent link: https://www.econbiz.de/10004325227
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The customer's relative importance in the design, development and implementation of new services : an empirical investigation
Jallat, Frederic; Pras, Bernard; Dussart, Christian - 1992
Persistent link: https://www.econbiz.de/10004176291
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Disintermediation in question: New economy, new networks, new middlemen
Jallat, Frederic; Capek, Michael J. - In: Business Horizons 44 (2001) 2, pp. 55-60
Persistent link: https://www.econbiz.de/10005439111
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Livello e dispersione dei prezzi nella competizione on line. Un confronto tra differenti tipologie di retailer in differenti paesi europei
Jallat, Frederic; Jacob, Frank; Ancarani, Fabio; … - In: MERCATI E COMPETITIVITÀ 2006/2 (2006) 2
Persistent link: https://www.econbiz.de/10010560549
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Ethics and values in applied social research
Kimmel, Allan J. - 1988 - 1. print.
Persistent link: https://www.econbiz.de/10004061624
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Marketing in culturally diverse environments: The case of Western Europe
Jallat, Frédéric; Kimmel, Allan J. - In: Business horizons 45 (2002) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10006174453
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Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications
Kimmel, Allan J.; Smith, N.Craig - In: Psychology & marketing 18 (2001) 7, pp. 663-690
Persistent link: https://www.econbiz.de/10006978817
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Deception in Marketing Research and Practice: An Introduction
Kimmel, Allan J. - In: Psychology & marketing 18 (2001) 7, pp. 657-662
Persistent link: https://www.econbiz.de/10006978818