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Forecasting methods for marketing: Review of empirical research
Scott Armstrong, J.; Brodie, Roderick J.; McIntyre, … - In: International Journal of Forecasting 3 (1987) 3-4, pp. 355-376
Persistent link: https://www.econbiz.de/10005418151
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Advocacy and objectivity in science
Armstrong, Jon Scott - In: Management science : journal of the Institute for … 25 (1979) 5, pp. 423-428
Persistent link: https://www.econbiz.de/10003478776
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An application of econometric models to international marketing
Armstrong, Jon Scott - In: Journal of marketing research : JMR 7 (1970) 2, pp. 190-198
Persistent link: https://www.econbiz.de/10001858426
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Derivation of theory by means of factor analysis or Tom Swift and his electric factor analysis machine
Armstrong, Jon Scott - In: Marketing models : quantitative applications, (pp. 413-421). 1971
Persistent link: https://www.econbiz.de/10001858440
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Eclectic research and construct validation
Armstrong, Jon Scott - In: Models of buyer behavior, (pp. 3-14). 1974
Persistent link: https://www.econbiz.de/10001858443
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Forecasting with econometric methods : folklore versus fact
Armstrong, Jon Scott - In: The journal of business : B 51 (1978) 4, pp. 549-564
Persistent link: https://www.econbiz.de/10001858450
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Social irresponsibility in management
Armstrong, Jon Scott - In: Journal of business research : JBR 5 (1977) 3, pp. 185-213
Persistent link: https://www.econbiz.de/10001858456
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An investigation of marketing practice by firm size
Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - In: Journal of Business Venturing 15 (2000) 5-6, pp. 523-545
Persistent link: https://www.econbiz.de/10005235909
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Advancing understanding: the contribution of multi-method action research-based approaches to knowledge creation
Little, Victoria J.; Motion, Judy; Brodie, Roderick J. - In: International journal of learning and change : IJLC 1 (2005-06) 2, pp. 217-228
Persistent link: https://www.econbiz.de/10007287081
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Building models for marketing decisions:
Brodie, Roderick J.; Danaher, Peter J. - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10006184648