Narrow search
Showing 1 - 10 of 29
Cover Image
HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables
Cannone Jr, Frank J.; Kara, Ali; Maxwell, Sarah - In: Journal of marketing research : JMR 36 (1999) 4, pp. 501-509
Persistent link: https://www.econbiz.de/10006664527
Cover Image
Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry
Kaynak, Erdener; Kucukemiroglu, Orsay; Kara, Ali - In: Management international review : mir ; journal of … 34 (1994) 3, pp. 235-254
Persistent link: https://www.econbiz.de/10006803328
Cover Image
Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)
Kaynak, Erdener; Kara, Ali - In: Industrial marketing management : the international … 33 (2004) 8, pp. 743-754
Persistent link: https://www.econbiz.de/10006241936
Cover Image
The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale
Kara, Ali; Spillan, John E.; Deshields, Oscar W. - In: Journal of small business management : JSBM ; a joint … 43 (2005) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10005918832
Cover Image
An Empirical Investigation of US Credit Card Users: Card Choice and Usage Behavior
Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay - In: International business review : the official journal of … 5 (1996) 2, pp. 209-230
Persistent link: https://www.econbiz.de/10005987151
Cover Image
Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism
Kaynak, Erdener; Kara, Ali - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 928
Persistent link: https://www.econbiz.de/10006087323
Cover Image
Markets of a single customer: Exploiting conceptual developments in market segmentation
Kara, Ali; Kaynak, Erdener - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 873-895
Persistent link: https://www.econbiz.de/10006100216
Cover Image
A Conjoint analysis of Turkish consumer preferences for energy drinks
DÖLEKOĞLU, Celile ÖZÇİÇEK; KARA, Ali; EREL, Gürkan; … - In: Iktisat Isletme ve Finans 25 (2010) 290, pp. 89-108
The objective of this study is to examine the importance of product attributes of energy drinks in consumer choice. A conjoint based survey was administered to 126 Turkish consumers to examine how they made energy drink choice decisions. Our results indicate that Turkish consumers valued brand...
Persistent link: https://www.econbiz.de/10008509926
Cover Image
A Monte Carlo investigation of incomplete pairwise comparison matrices in AHP
Carmone, Frank J.; Kara, Ali; Zanakis, Stelios H. - In: European Journal of Operational Research 102 (1997) 3, pp. 538-553
Persistent link: https://www.econbiz.de/10005278239