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An empirical investigation of US credit card users: Card choice and usage behavior

Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay - In: International Business Review 5 (1996) 2, pp. 209-230

The purpose of this research is to analyze household credit card choice and usage behavior. The theoretical model used to analyze the credit card choice behavior is a conjoint model which assumes the utility maximization and rational evaluation of the available credit card alternatives. The...

Persistent link: https://www.econbiz.de/10009213052

An Empirical Investigation of US Credit Card Users: Card Choice and Usage Behavior

Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay - In: International business review : the official journal of … 5 (1996) 2, pp. 209-230

Persistent link: https://www.econbiz.de/10005987151

Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism

Kaynak, Erdener; Kara, Ali - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 928

Persistent link: https://www.econbiz.de/10006087323

Markets of a single customer: Exploiting conceptual developments in market segmentation

Kara, Ali; Kaynak, Erdener - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 873-895

Persistent link: https://www.econbiz.de/10006100216

Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry

Kaynak, Erdener; Kucukemiroglu, Orsay; Kara, Ali - In: Management international review : mir ; journal of … 34 (1994) 3, pp. 235-254

Persistent link: https://www.econbiz.de/10006803328

HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables

Cannone Jr, Frank J.; Kara, Ali; Maxwell, Sarah - In: Journal of marketing research : JMR 36 (1999) 4, pp. 501-509

Persistent link: https://www.econbiz.de/10006664527

Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market

Dolekoglu, Celile; Albayrak, Mevhibe; Kara, Ali; … - In: Journal of euro-marketing 17 (2007) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10008155183

Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market

Dolekoglu, Celile; Albayrak, Mevhibe; Kara, Ali; … - In: Journal of euro-marketing 17 (2008) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10008157267

Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures

Kaynak, Erdener; Kara, Ali - In: Journal of promotion management : JPM 19 (2013) 1, pp. 86-113

Persistent link: https://www.econbiz.de/10010072623

Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106

Persistent link: https://www.econbiz.de/10010108840