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OLC EcoSci
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1
Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne
;
Kitchen, Philip J.
;
Rose, Lawrence
; …
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
Saved in:
2
Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne
;
Rose, Lawrence C.
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
Saved in:
3
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
Saved in:
4
Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne
;
Brennan, Ross
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
4
,
pp. 278
Persistent link: https://www.econbiz.de/10008270926
Saved in:
5
The Encyclopaedic Dictionary of Marketing
Eagle, Lynne
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 367-373
Persistent link: https://www.econbiz.de/10008334828
Saved in:
6
Of a complex sensitivity in marketing ethics education
Brennan, Ross
;
Eagle, Lynne
;
Ellis, Nick
;
Higgins, Matthew
- In:
Journal of marketing management : MM
26
(
2010
)
13
,
pp. 1165-1181
Persistent link: https://www.econbiz.de/10008744929
Saved in:
7
Medicalization and Marketing
Brennan, Ross
;
Eagle, Lynne
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10008388417
Saved in:
8
Persuading young consumers to make healthy nutritional decisions
Brennan, Ross
;
Dahl, Stephan
;
Eagle, Lynne
- In:
Journal of marketing management : MM
26
(
2010
)
7
,
pp. 635-656
Persistent link: https://www.econbiz.de/10008435848
Saved in:
9
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne
;
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 956
Persistent link: https://www.econbiz.de/10007763284
Saved in:
10
Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn
;
Eagle, Lynne
;
Kitchen, Philip J.
- In:
Journal of marketing education : JME
26
(
2004
)
1
,
pp. 75-88
Persistent link: https://www.econbiz.de/10006248777
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