Narrow search
Showing 1 - 10 of 60
Cover Image
The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of Business Research 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10005474367
Cover Image
Assessing Three Sources of Misresponse to Reversed Likert Items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116
Persistent link: https://www.econbiz.de/10007894077
Cover Image
Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
Niedrich, Ronald W.; Weathers, Danny; Hill, R.Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702
Persistent link: https://www.econbiz.de/10008307889
Cover Image
Reference Price and Price Perceptions: A Comparison of Alternative Models
Niedrich, Ronald W.; Sharma, Subhash; Wedell, Douglas H. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10006656191
Cover Image
Assessing generalizability of scales used in cross-national research
Sharma, Subhash; Weathers, Danny - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 287
Persistent link: https://www.econbiz.de/10006168847
Cover Image
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-402
Persistent link: https://www.econbiz.de/10007883836
Cover Image
The dimensional stability of the standards used in the disconfirmation paradigm
Niedrich, Ronald W.; Kiryanova, Elena; Black, William C. - In: Journal of retailing 81 (2005) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10006607427
Cover Image
The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 468-480
Persistent link: https://www.econbiz.de/10006150952
Cover Image
The influence of seller strategy on the winning price in online auctions: A moderated mediation model
Reynolds, Kristy E.; Gilkeson, James H.; Niedrich, Ronald W. - In: Journal of business research : JBR 62 (2009) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008162094
Cover Image
Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions
Folse, Judith Anne Garretson; Niedrich, Ronald W.; … - In: Journal of retailing 86 (2010) 4, pp. 295-310
Persistent link: https://www.econbiz.de/10008735097