The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Year of publication: |
2005
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Authors: | Weathers, Danny ; Sharma, Subhash ; Niedrich, Ronald W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 11, p. 1516-1524
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