Peterson, Mark; Wagner, Judy A.; Lamb, Charles W. - In: Journal of Marketing for Higher Education 10 (2000) 3, pp. 45-59
<title>ABSTRACT</title> Approximately one-half of all freshmen enrolled in U.S. colleges and universities drop out before completing their degree programs. These former students represent an important market segment that some institutions target for specific marketing efforts. The purpose of the study reported...