Similar Search Results

Research methodology in the management sciences : formalism or empiricism

Beged-Dov, Aharon G.; Klein, Thomas A.; White, D. J. - In: Operational research quarterly : OR 21 (1970) 3, pp. 311-326

Persistent link: https://www.econbiz.de/10001889401

Segmenting Markets in Urban Higher Education: Community- Versus Campus-Centered Students

Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L. - In: Journal of Marketing for Higher Education 11 (2000) 1, pp. 39-61

<title>ABSTRACT</title> Market segmentation in urban higher education has generally divided potential students, primarily based on age, into Direct from High School (DHS) or “Traditional” and adult or “Non-Traditional,” based on differences in scheduling and program preferences and media access. One...

Persistent link: https://www.econbiz.de/10010973019

Book Review: Advertising Ethics

Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 25 (2005) 2, pp. 228

Persistent link: https://www.econbiz.de/10006873659

Book Review

Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 23 (2003) 2, pp. 122-123

Persistent link: https://www.econbiz.de/10006884940

Reviews and Communications - Reviews - Nickel and Dimed

Ehrenreich, Barbara; Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 23 (2003) 1, pp. 59-60

Persistent link: https://www.econbiz.de/10006888668

Reviews and Communications - Reviews - Fast Food, Fast Track: Immigrants, Big Business, and the American Dream

Talwar, Jennifer Parker; Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 23 (2003) 1, pp. 59

Persistent link: https://www.econbiz.de/10006888669

Reviews and Communications - Reviews - The End of Economic Man: An Introduction to Humanistic Economics

Brockway, George P.; Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 22 (2002) 2, pp. 189-191

Persistent link: https://www.econbiz.de/10006892151

Reviews and Communications - Reviews - Reader Comments on Holbrook's Invited Commentary, "Higher Than the Bottom Line" - Societal Deconstruction and the Postmodern Project in Marke...

Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 20 (2000) 1, pp. 108-109

Persistent link: https://www.econbiz.de/10006907706

Culture and the Ad: Exploring Otherness in the World of Advertising

O'Barr, William M.; Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 16 (1996) 2, pp. 103

Persistent link: https://www.econbiz.de/10006930813

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy

Sethi, S.Prakash; Klein, Thomas A. - In: Journal of macromarketing : examining the interactions … 15 (1995) 2, pp. 171-175

Persistent link: https://www.econbiz.de/10006941540