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Busacca, Bruno
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MERCATI E COMPETITIVITÀ
5
Journal of retailing and consumer services
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The asymmetric impact of price-attribute performance on overall price evaluation
Padula, Giovanna
;
Busacca, Bruno
- In:
International journal of service industry management : IJSIM
16
(
2005
)
1
,
pp. 28-54
Persistent link: https://www.econbiz.de/10007099097
Saved in:
2
Understanding the relationship between attribute performance and overall satisfaction: Theory, measurement and implications
Busacca, Bruno
;
Padula, Giovanna
- In:
Marketing intelligence & planning
23
(
2005
)
6
,
pp. 543-561
Persistent link: https://www.econbiz.de/10006958126
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3
Le risorse di fiducia dell'impresa : soddisfazione del cliente, creazione di valore, strategie di accrescimento
Busacca, Bruno
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10004299432
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4
Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties
Padula, Giovanna
- In:
Long range planning : LRP ; international journal of …
41
(
2008
)
4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10008082747
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5
Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties
Padula, Giovanna
- In:
Long range planning : LRP ; international journal of …
41
(
2008
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10008897932
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6
Investigating the Microstructure of Network Evolution: Alliance Formation in the Mobile Communications Industry
Rosenkopf, Lori
;
Padula, Giovanna
- In:
Organization science : a journal of the Institute for …
19
(
2008
)
5
,
pp. 669-687
Persistent link: https://www.econbiz.de/10008124377
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7
Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure
Padula, Giovanna
;
Dagnino, Giovanni
- In:
International studies of management and organization
37
(
2007
)
2
,
pp. 32-52
Persistent link: https://www.econbiz.de/10007760975
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8
La gestione strategica della marca nella prospettiva delle agenzie di comunicazione
Zaminga, Ilaria
;
Busacca, Bruno
;
Ostillio, Maria Carmela
- In:
MERCATI E COMPETITIVITÀ
2005/1
(
2005
)
1
Persistent link: https://www.econbiz.de/10010560487
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9
"Marketing Challenges in a Connected World"
Snehota, Ivan
;
Busacca, Bruno
;
Cova, Bernard
;
Arbore, …
- In:
MERCATI E COMPETITIVITÀ
2007/3
(
2007
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10010560501
Saved in:
10
Introduzione
Busacca, Bruno
- In:
MERCATI E COMPETITIVITÀ
2005/2
(
2005
)
2
Persistent link: https://www.econbiz.de/10010560521
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1
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