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The measurement of fashion image as a determinant of store patronage
Greenberg, C. Jerome; Sherman, Elaine; Schiffman, Leon G. - In: Patronage behavior and retail management, (pp. 151-163). 1983
Persistent link: https://www.econbiz.de/10002517262
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Opportunities for marketing travel services to new-age elderly
Mathur, Anil; Sherman, Elaine; Schiffman, Leon G. - In: The journal of services marketing 12 (1998) 4-5, pp. 265-277
Persistent link: https://www.econbiz.de/10007349453
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Trusting souls: A segmentation of the voting public
Schiffman, Leon G.; Sherman, Elaine; Kirpalani, Nicole - In: Psychology & marketing 19 (2002) 12, pp. 993-1008
Persistent link: https://www.econbiz.de/10006970928
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Special Issue: Cognitive Age and Consumption Guest Editor: Isabelle Szmigin and Marylyn Carrigan - The Influence of Gender on the New-Age Elderly's Consumption Orientation
Sherman, Elaine; Schiffman, Leon G.; Mathur, Anil - In: Psychology & marketing 18 (2001) 10, pp. 1073-1090
Persistent link: https://www.econbiz.de/10006977449
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Value orientations of new-age elderly: The coming of an ageless market
Schiffman, Leon G.; Sherman, Elaine - In: Journal of Business Research 22 (1991) 2, pp. 187-194
Persistent link: https://www.econbiz.de/10005477426
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Swatch Fever: An Allegory for Understanding the Paradox of Collecting
Long, Mary M.; Schiffman, Leon G. - In: Psychology & marketing 14 (1997) 5, pp. 495-510
Persistent link: https://www.econbiz.de/10006997356
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Social interaction patterns of the elderly consumer
Schiffman, Leon G. - In: Marketing education and the real world and Dynamic …, (pp. 445-451). 1973
Persistent link: https://www.econbiz.de/10003670287
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Interpersonal and political trust: modeling levels of citizens' trust
Schiffman, Leon; Thelen, Shawn T.; Sherman, Elaine - In: European journal of marketing : EJM 44 (2010) 3, pp. 369-382
Persistent link: https://www.econbiz.de/10008404519
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Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions
Sherman, Elaine; Mathur, Anil; Smith, Ruth Belk - In: Psychology & marketing 14 (1997) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10006998006
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Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David; Long, Mary M. - In: The journal of business & industrial marketing 13 (1998) 4-5, pp. 356-369
Persistent link: https://www.econbiz.de/10007350242