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Innovation orientation outcome...
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Siguaw, Judy A.
23
Simpson, Penny M.
19
Baker, Thomas L.
6
Enz, Cathy A.
5
Brown, Gene
3
Gassenheimer, Jule B.
3
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3
Oyedele, Adesegun
3
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business ethics : JOBE
3
Industrial management : the magazine for better management in industry
2
Journal of Business Research
2
Journal of marketing education : JME
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Academy of Management journal : AMJ
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of service industry management : IJSIM
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of strategic marketing
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Operations research, Management science : OR MS ; the international literature digest
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The journal of supply chain management : a global review of purchasing and supply
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Innovation orientation outcomes: The good and the bad
Simpson, Penny M.
;
Siguaw, Judy A.
;
Enz, Cathy A.
- In:
Journal of Business Research
59
(
2006
)
10-11
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10005473460
Saved in:
2
Adoption of Information Technology in U.S. Hotels: Strategically Driven Objectives
Siguaw, Judy A.
;
Enz, Cathy A.
;
Namasivayam, Karthik
- In:
Journal of travel research : a quarterly publication of …
39
(
2000
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10006905316
Saved in:
3
RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Baker, Thomas L.
;
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10006153001
Saved in:
4
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
- In:
Journal of marketing
62
(
1998
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10005975756
Saved in:
5
Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.
;
Baker, Thomas L.
;
Simpson, Penny M.
- In:
Journal of business research : JBR
56
(
2003
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10006721301
Saved in:
6
A Model of Value Creation - Supplier Behaviors and Their Impact on Reseller-Perceived Value
Simpson, Penny M.
;
Siguaw, Judy A.
;
Baker, Thomas L.
- In:
Industrial marketing management : the international …
30
(
2001
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10006274081
Saved in:
7
Student Evaluations of Teaching: An Exploratory Study of the Faculty Response
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of marketing education : JME
22
(
2000
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10006280522
Saved in:
8
Student Evaluations of Teaching: An Exploratory Study of the Faculty Response
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of marketing education : JME
22
(
2000
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10006281956
Saved in:
9
Measuring the Performance of Suppliers: An Analysis of Evaluation Processes
Simpson, Penny M.
;
Siguaw, Judy A.
;
White, Susan C.
- In:
The journal of supply chain management : a global …
38
(
2002
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10006376121
Saved in:
10
An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation - This study examines the gaps between a firm's actual (self-...
Simpson, Penny M.
;
Baker, Thomas L.
;
Siguaw, Judy A.
- In:
Journal of marketing channels : ... distribution …
7
(
1999
)
1-2
,
pp. 95-120
Persistent link: https://www.econbiz.de/10007182600
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