Tuominen, Matti; Kajalo, Sami; Rajala, Arto; Matear, … - In: International Journal of Revenue Management 1 (2007) 3, pp. 247-261
A review of the extant literature concludes that market-driven intangibles and innovations are increasingly considered to be the most critical firm-specific resources, but also finds a lack of elaboration of which types of these resources are most important. In this paper, we incorporate these...
