Organizing Marketing in Industrial High-Tech Firm: The Role of Internal Marketing Relationship - The development of internal marketing units and their coordination is a major challenge for high-tech companies
Year of publication: |
1999
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Authors: | Möller, Kristian ; Rajala, Arto |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 5, p. 521-536
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