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The Paradox of a Marketing Planning Capability

Slotegraaf, Rebecca J.; Dickson, Peter R. - In: Journal of the Academy of Marketing Science 32 (2004) 4, pp. 371-385

Persistent link: https://www.econbiz.de/10006150370

Longitudinal Shifts in the Drivers of Satisfaction with Product Quality: The Role of Attribute Resolvability

Slotegraaf, Rebecca J.; Inman, J.Jeffrey - In: Journal of marketing research : JMR 41 (2004) 3, pp. 269-280

Persistent link: https://www.econbiz.de/10006645659

The Role of Firm Resources in Returns to Market Deployment

Slotegraaf, Rebecca J.; Moorman, Christine; Inman, J.Jeffrey - In: Journal of marketing research : JMR 40 (2003) 3, pp. 295-309

Persistent link: https://www.econbiz.de/10006649605

The Contingency Value of Complementary Capabilities in Product Development

Moorman, Christine; Slotegraaf, Rebecca J. - In: Journal of marketing research : JMR 36 (1999) 2, pp. 239-257

Persistent link: https://www.econbiz.de/10006666713

Linking marketing capabilities with profit growth

Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293

Persistent link: https://www.econbiz.de/10008324628

Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition Within Firms

Luo, Xueming; Slotegraaf, Rebecca J.; Pan, Xing - In: Journal of marketing 70 (2006) 2, pp. 67-80

Persistent link: https://www.econbiz.de/10005917852

Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms

King, David R.; Slotegraaf, Rebecca J.; Kesner, Idalene - In: Organization science : a journal of the Institute for … 19 (2008) 2, pp. 327-340

Persistent link: https://www.econbiz.de/10007994013

Linking marketing capabilities with profit growth

Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-294

Persistent link: https://www.econbiz.de/10008882315

<b>Practice Prize Paper</b>--Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing Science 30 (2011) 4, pp. 604-611

Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual framework and econometric model to empirically investigate (1) the marketing...

Persistent link: https://www.econbiz.de/10010990363

Gezinsarbeid in focus: Een bibliografie

DESCHAMPS, Luk; VAN DONGEN, Walter; PAUWELS, Koen; DE … - Faculteit Toegepaste Economische Wetenschappen, … - 1985

Persistent link: https://www.econbiz.de/10010839849