Linking marketing capabilities with profit growth
| Year of publication: |
2009
|
|---|---|
| Authors: | Morgan, Neil A. ; Slotegraaf, Rebecca J. ; Vorhies, Douglas W. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 4, p. 284-294
|